Lawrence Galoni

The unflinching quest for results that underpins the success of the Direct Access Group of companies is fundamentally Lawrence. As the founder of Direct Access Marketing Inc. in 1987, Lawrence has built a team of 20⁺ direct marketing colleagues who share his philosophy of deep thinking, innovative solutions and market performance. The network has flourished under his stewardship to include offspring specialist companies Direct Access Digital and, most recently, Direct Access Mobile. These companies intertwine to offer their clients fully integrated, well-rounded marketing solutions. Lawrence’s strong leadership and his commitment to exchanging knowledge and straight shooting are the foundation of many long-term client partnerships and results-based loyalty.

In addition to his extensive background in direct marketing, insurance marketing and marketing to seniors and influencers, Lawrence is an active educator, having developed, taught and coordinated a variety of sales training classes, seminars and marketing workshops. He founded and is President of FamilyCare Financial Inc. and counts board membership and volunteer involvement with several NFPs among his concerns. He has created and managed fundraising initiatives for breast cancer and palliative care yet devotes even more energy to his family – including a new grandson – and unwinds at the gym and by playing the drums.