Jo-Anne Whiteman

When it comes to direct marketing to boomers, zoomers and seniors, Direct Access has carved a distinct thought leadership role in the industry. And there is absolutely no doubt that Jo-Anne is one of the principal drivers of this success. Maybe it’s the 20 years’ industry experience with both client and agency perspective that shores up her expertise. Perhaps it’s the countless print, radio, DRTV, PR and community outreach projects she has managed to the delight of her clients. But it’s more than that: Jo-Anne is a sparkplug of creativity and out-there thinking. A wordsmith and a reality-checker, she’s the left and right brainpower behind many of our innovative programs that garner industry and client respect. She channels the same passion for marketing that she did 20 years ago as she develops strategy, provides creative direction and oversees campaign production. She brings the patience, empathy and sense of humor she developed raising a child with ADHD to the non-stop, never-a-dull-moment agency environment.