Jay Harvey
Insurance Division, Copywriter
A picture may be worth a thousand words, but a thousand well chosen words can make the difference between mediocre and great DM! Effective copy is all about quickly grabbing and holding a consumer’s attention and our team demands descriptive, clear, bright communication. Jay consistently delivers. A direct marketing industry professional since 1986, Jay discovered very early on a natural talent for D2C communication within the insurance industry and cultivated this very specialized skill. Her portfolio includes 10 years as a Senior Copywriter with AMEX Life, followed by 15+ years’ intensive direct mail and telemarketing copywriting experience with a leading global insurance marketing company. Her in-depth knowledge of consumer behavior and insurance regulations has enhanced marketing programs with leading financial institutions in over 25 countries. When we say Jay crosses her “T”s and dots her “I”s... well, it’s just understood.
