Elizabeth Birch
Insurance Division, Account Director
In an agency environment where deadlines can be outrageous and budgets sacred, there is very little margin for error. Enter Beth. With an uncanny ability to lead people and follow detail, she consistently brings DM vision to life by building both strategy and the operational requirements to achieve it. On the strength of her Director-level experience with a leading global insurance marketing company, Beth joined Direct Access to spearhead the development of direct-to-consumer insurance marketing programs. A 17-year industry veteran and an accredited Project Manager, she has managed many – literally hundreds – of Canada’s insurance marketing programs. She challenges the status quo with what-ifs and why-nots, and backs up the innovation with focused testing and measurement to maximize ROI. Much like the abundant vegetable garden she tends in her rural oasis, the agency always enjoys her fresh ideas, nurturing spirit and, whenever possible, celebratory cake.
