Carole Roberts
Advertising and Media
Our agency is comprised of industry-hewn generalists who jump into specialist mode on demand. So in addition to being an all-round marketing impresario, it’s no surprise that Carole shines as a media guru and go-to negotiator. Her 20+-year portfolio of media research, planning and buying is unmatched: Canadian and US markets; national and local accounts; single or multi-channel campaigns... she’s handled the gamut. With a multi-faceted background of agency experience, client-side tenure and media representation, as well as university and college teaching experience in media, advertising and sales, she has a uniquely 360º perspective. She directs that insight and customer-acquisition focus with particular clarity on the insurance, banking, NFP and telecommunications sectors. Her strategic thinking coupled with innate leadership and an ability to drive win-win solutions is always a catalyst for client results.
