Direct Response
We use foresight, insight and hindsight to maximize your results. We generate leads, build prospect relationships, improve up-selling and increase closing rates. All this within a comprehensive planning framework that starts and finishes with a well-thought-out strategy.
Direct Response Television (DRTV)
Creating successful DRTV is not simply adding a toll-free number to a TV spot. Nor is it about cute creative. It’s about deftly applying a deep understanding of what motivates a target audience to pick up the phone. A good campaign anticipates all of the obstacles that could stop a customer from buying… then works to overcome them. It clearly highlights the primary benefits of your product or service. And just as important, DRTV demands a tightly managed media strategy with constant monitoring of the stations, shows and time slots that deliver the lowest cost per lead. This allows for real-time feedback and on-the-fly media adjustments. That’s the essence of a profitable DRTV campaign.
But generating response is just the beginning. It takes skillful lead management to translate calls into sales. We offer state-of-the-art call center services and proprietary lead management technology to ensure seamless transition from response to sale. Our customized reporting structures give you the analytics you need, when you need them. Case study: FPSS Coverdell Program
Direct Mail
Direct mail is alive and well. In fact, it’s still one of the most effective tools for selling many products like financial services and insurance. It’s measurable. It’s proven to deliver a strong ROI. And it works over a wide spectrum of demographic audiences.
At once an art and a science, the technology and analytics of direct mail are rooted in an understanding of human behavior and propelled by both strategic and design genius. Whether you’re targeting new B2B prospects, driving sales with existing customers, expanding B2C, forging loyalty or introducing a new service, direct mail gets results. And it is particularly effective targeting boomers and seniors. We know; we’ve designed and executed thousands of campaigns and we’ve measured the results. Case study: Joseph Brant Memorial Hospital Foundation
Telemarketing: Inbound and Outbound
From strategy development and planning to script writing, training and sourcing, our comprehensive management ensures effectiveness and results for your inbound and outbound telemarketing programs. We work with some of the best telephony suppliers in the industry. We’re sticklers for professionally trained CSRs who can articulate well, are location- and audience-appropriate, and sales-focused.
Telemarketing is a highly effective tool for direct marketing – and it doesn’t have to be intrusive. Modern technology, responsible objectives and sound strategic deployment serve to make telephony services both attractive and cost effective for marketers looking to get results. Whether it’s a B2B or B2C application, we’ll build you a program that is focused, flexible and measurable.
Even skeptical clients become believers when they see how telemarketing can be woven into their marketing strategy to increase results. Of course, our campaigns are always compliant with applicable privacy legislation. Case study: Family Alert Services
Database Analytics
Analytics is definitely a science. But it takes creative thinking to leverage that knowledge into an effective strategy. This left- and right-brain balance combined with years of experience is the key to our marketing success. We identify where customers come from, what brought them in, what made them buy and what will get them to buy again. It’s this understanding that enables us to align your marketing dollars with the right audience and the right strategy. Technology. Deep thinking. Expert suppliers. Getting inside your customers’ head. All in a day’s work. Case study: Ultramatic
